Several years ago, Brad Entwistle spoke with Rachel Hadley-Leonard, the Head of Marketing at Solihull School in the UK, about the school’s success with direct

MMG Education’s 2021 research has confirmed the increased level of importance parents are placing on their child’s wellbeing, and on the school to provide a

I used to walk by the Caribbean Car Wash almost every day. On one of my many walks I noticed that it had closed and

The competition is getting tough, enrolment enquiries are stalling, or your school doesn’t stand out anymore … it’s time to rebrand. Wrong. The temptation to

Marketing is at the heart of every independent school, from the smallest to the largest. Marketing is the main driver of enquiries and enrolments. Marketing

Being a school communications and marketing professional is a frustrating job. How many other jobs are there where your professional skill represents perhaps just one

School Heads are faced with a tension for which there seems to be no clear answer. Should they look to all their communication and marketing

As a cadet journalist on a provincial newspaper back in the 1980s, I quickly worked out that my main role was to pick up on

When next your Board suggests you solve your school’s enrolment challenges by “just getting us out there,” you know it is not that simple. Here

Described as the most dangerous phrase in business and the most expensive phrase in the English language, “that’s the way we’ve always done it” is

A student at a private school in Minnesota suffered a severe brain injury when she was struck on the temple by a golf ball hit

It takes a lot of energy to get through a school or working week. Every interaction parents and students have with your school defines their