“Do not build your digital house on rented land.” So says Joe Pulizzi of the Content Marketing Institute. When Facebook blocked Au stralian news sites, a lesson in school marketing strategy was played out on a grand scale. With some independent schools nearly becoming roadkill, we take a look at the social media landscape and what you can do to manage your digital currency.

It’s important for leaders to have foresight and be able to see things not just as they are, but as they will be. With an eye on some of the societal impacts of the pandemic, Ashley Fell, Director of Advisory at McCrindle, discusses the top ten trends for 2021 that independent school Heads should be aware of.

A common problem imageseven encounters is that of schools’ regular communication channels becoming ineffectual, off brand and off message. How does that happen and what

As Executive Director of CASE Asia-Pacific (the Council for Advancement and Support of Education), Heather Hamilton has a wealth of knowledge about the operation of

A question that haunts many Heads is how to fairly judge the performance of their school communication and marketing teams when they themselves do not have any domain expertise in marketing. In this episode, we discuss how you can lead your school marketers to a path of accountability for the important, as well as the urgent, tasks.

In every study imageseven has undertaken and every other study we’ve researched, word-of-mouth is shown to be the primary influence for parents when choosing a

All schools will at some time experience ‘the enrolment problem’, and many new Heads are hired to solve it. Tom Olverson, a veteran independent school

The trust of your current and prospective parents is the cornerstone of a successful school. Trust is also the cornerstone of successful school communications and

What is influencer marketing and what is it not? What does it have to do with education marketing (if anything)? In this interview, Neil Schaffer,

Are you creating, endorsing and even promoting marketing strategies that don’t have a snowball’s chance of success? As you know, a strategy is worthless unless

Have you ever looked at online reviews of your school and been dismayed, often disappointed and occasionally depressed? You’re not alone. Trevor Waddington, Principal of

How do you talk with current and prospective parents about your school fees and the value you deliver? How do you and your staff overcome