smj podcast

“Marketing is like electricity.” Find out why in our interview with Brendan Schneider, who also discusses three things Heads can do to ‘know enough to be dangerous’ and hold their marketers accountable. Brendan is the Director of Advancement at Sewickley Academy in Pennsylvania USA and the founder of SchneiderB Media, a digital marketing agency specialising in helping schools use inbound marketing.

The return to school has been marked by the impact of bushfires and the threat of the coronavirus. How well prepared are you to respond to issues and crises? Is there a difference between the two? In this episode, we discuss how you can be proactive and share some tactical tools for responding to the unexpected.

Is your school standing out? In this episode, we help your school become easier to find, notice and remember. Our hosts offer tools to help you craft your messages and define your point of difference more effectively.

What is the ‘customer experience’ of your prospective parents and are you delivering on your promises? Do your admissions/enrolments team see themselves as gatekeepers or salespeople? In this episode, we look at how to integrate marketing and enrolments, and discuss how much a school should spend on advertising.

Brad and Scully talk about the trustworthiness of data and provide a checklist of things to consider when reviewing marketing analytics. They also answer a question from a Head about whether digital marketing is better than print.

Brad and Scully talk about how to structure the content on a school’s local intranet, bringing in imageseven’s multimedia specialist, Jose Caceres, to discuss how to manage this information well. Later in the episode, they answer a question submitted by a Head about the story behind the name ‘imageseven’.

Brad and Scully discuss the case for modern school marketing, exploring the evolution of the marketing landscape, the paradigm shift that needs to take place and how schools can effectively engage prospective and current parents. They then chat about the ideal video length for different platforms.

Brad and Scully interview Simon Meyer, CEO of FutureYou, to discover how school Heads can effectively motivate and inspire their lead school marketer. Later in the episode, the hosts unpack what factors to consider when putting together a budget for a school video.

Brad and Scully talk about why school Heads should work in the value zone and the issues they should be focusing on. Later in the episode, the hosts answer a question submitted from school Heads and discuss the future of yearbooks.

Brad and Scully talk about the role of school Heads as brand custodians. They are joined by PR and marketing guru John Le Cras discussing the importance of building a brand and, later in the podcast, explaining how school Heads can be effective brand custodians without being marketing experts.