Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe.
Show notes
Brad and Scully discuss news that data analytics and mobile technology are becoming must have skill areas for modern marketers. In addition, they examine the idea that all content marketers must make time to write and the relevance of humanity behind the content we create. This episode’s commonly asked school marketing question looks at the importance having purpose built-in to your school brand. This week’s school marketing example: Campos coffee – a good example of having purpose within a brand. The rants and raves segment looks at an infographic highlighting companies in the martech (marketing technology) market.
Listen to the podcast
Episode links
- The age of the hybrid marketer
- Why content marketers must make time to write
- Maker’s schedule, manager’s schedule
- The bear from The Revenantopens up about filming conditions
- Hyundai will shoot its super bowl ad during the game
- Purpose: it’s built-in not bolted on
- Quality coffee cultivated by good
- 2016 marketing technology landscape supergraphic
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Don’t forget that if you’ve got a question you can email us: smc@imageseven.com.au
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