52: Prepare for the competitive onslaught

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe.

Show notes

Brad and Scully discuss how most Australian school heads are unprepared for the new competitive environment. In addition, they examine how it is critical to include employees in your communication efforts; and the death of traditional journalism and its impact for school marketers. This episode’s commonly asked school marketing question looks at eight tools that save you time. This week’s school marketing example: Trinity Oaks Christian Academy successful postcard campaign.

Episode links

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