Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Brad and Scully discuss actioning your solutions rather than talking about what you plan to do; content metrics and why they matter; Pinterest’s best scheduling tools for posting; the process for podcasting; the powerful Alcohol Think Again campaign that highlights the connection between alcohol and cancer; an effective analogy from Seth Godin to continually maintain all aspects of your brand.
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Show notes
Brad and Scully discuss actioning your solutions rather than talking about what you plan to do. In addition, they examine content metrics and why they matter; and Pinterest’s best scheduling tools for posting. Brad and Scully interview imageseven Account Coordinator, John ‘Jiggles’ Igglesden, on the process for podcasting. This week’s school marketing example: the powerful Alcohol Think Again campaign that highlights the connection between alcohol and cancer. The rants and raves segment looks at an effective analogy from Seth Godin to continually maintain all aspects of your brand.
Episode links
- ‘You can’t communicate yourself out of sh*t’ warns McDonald’s marketing VP
- Ask a content strategist: What content metrics really matter?
- 7 best Pinterest scheduling tools for schools
- Alcohol and cancer ‘spread’ and ‘stains’
- The unfairness (and wisdom) of paint
Have a question?
Don’t forget that if you’ve got a question you can email us: smc@imageseven.com.au
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