Promoting your ebook [podcast #116]

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Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Brad and Scully discuss the importance of a consistent brand message across your brand; what happens when the internal culture of your organisation breaks out into the open; effective suggestions for promoting your ebook; the excellent use of video to communicate the strategic plan of a Sydney girls’ school, Ravenswood; the marketing efforts of Tourism New Zealand; and the investment by WPP in Gimlet Media that suggests a bright future for the humble podcast.

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Show notes

Brad and Scully discuss the importance of a consistent brand message across your brand. In addition, they examine what happens when the internal culture of your organisation breaks out into the open; and some effective suggestions for promoting your ebook. This week’s school marketing example is the excellent use of video to communicate the strategic plan of Sydney girls’ school, Ravenswood. The rants and raves segment looks at the marketing efforts of Tourism New Zealand and the investment by WPP in Gimlet Media that suggests a bright future for the humble podcast.

Brad and Scully attended the Association of Heads of Independent Schools of Australia conference in Queenstown over the weekend. Scully was lucky enough to have this rather impressive view from his hotel room.

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