The role of video [podcast #127]

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Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Brad and Scully discuss the decline of Facebook use amongst teenagers; the role of video in school marketing; using YouTube at your school; an example of creative trademarking; and how Twitter use has changed with the introduction of the new 280-character limit.

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Show notes

Brad and Scully discuss the decline of Facebook use amongst teenagers. In addition, they examine the role of video in school marketing as they analyse the top videos on Vimeo in 2017. Brad and Scully interview imageseven Account Coordinator, John ‘Jiggles’ Igglesden, on using YouTube at your school. This week’s school marketing example: East 9th Brewing’s creative use of trademarking. The rants and raves segment looks at how Twitter use has changed with the introduction of the new 280-character limit.

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