Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe.
Brad and Scully discuss the value of advertising to the Australian economy and how to streamline your digital marketing. In addition, they examine scientific support for content marketing; and Microsoft’s purchase of LinkedIn. This episode’s commonly asked school marketing question looks at how to prepare your school for marketing automation. This week’s school marketing example: Wilderness School’s series of insightful parent interviews. The rants and raves segment looks at the growth of Monocles’ 24 hour digital radio station since its launch in 2011; and Media Watch’s great summary of the challenges facing the digital news landscape.
Listen to the podcast
- Advertising pays
- Scientific support for content marketing
- Microsoft to buy LinkedIn for $26 billion
- How to prepare your organisation for marketing automation
- Wilderness School: Side by side
- How Monocle found money in radio
- Perfect storm facing digital news
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