50: Summer series – the private versus public school debate
Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Show notes In this special episode, Brad speaks with Professor Luke Connolly from The University of Queensland about media reports concerning a study by university researchers who reportedly declared that investing in a private education is a waste of […]
49: Summer series – interview with Matt Church about thought leadership
Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Show notes In this special episode of SMC, Brad speaks with one of Australia’s best public speakers, Matt Church. Matt is an Australian Speaker of the Year as well as an author, leadership consultant and a passionate thought leader. […]
48: Why good infographics work for schools
Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Show notes Brad and Scully discuss why good infographics are more than just pictures and numbers. In addition, they examine the pros and cons of native advertising, the news that digital marketing is mainstream, and provide the ultimate guide […]
47: Three ways to generate enrolments
Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Show notes Brad and Scully discuss three ways to generate enrolments and give you nine tips to create dynamic email content that will produce better results. They also examine how privacy law applies to schools and discuss the announcement […]
46: How to manage your school’s reputation
Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Show notes Brad and Scully discuss adopting a more strategic, longer-term approach to video. In addition, they examine four automated emails you should be sending; and whether email messages are reaching inboxes. While this episode’s commonly asked school marketing […]
45: Reconnecting with website visitors
Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Show notes Brad and Scully discuss how editorial independence fits into today’s media industry. In addition, they examine how to re-market to people who have previously visited your website; and who will succeed in the social media news race […]
44: Key takeaways from CMI’s 2015 Content Marketing Report
Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Show notes Brad and Scully discuss the four key themes from the Content Marketing Institute’s (CMI) 2015 Content Marketing Report. In addition, they examine why Twitter is dropping its 140 character limit, allowing longer posts; and the 10th annual […]
43: An easy guide to social media
Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Show notes Brad and Scully discuss how to obtain a return on investment from content marketing and how to calculate it. In addition, they examine whether to implement your digital strategy in-house or outsource to an agency. This episode’s […]
42: Are you ready to join the world with inbound?
Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Show notes Brad and Scully discuss whether Australia is ready for inbound marketing; why white papers still matter; and the value of video content marketing. This episode’s commonly asked school marketing question examines how to achieve brand consistency at […]
41: A new era of interpreting information
Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Show notes Brad and Scully discuss data driven marketing: a new era of interpreting information. In addition, they examine a new infographic which illustrates that Australian independent schools are top performers; media monitoring company Isentia has bought content marketing […]
