Education

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128: Increasing your school’s perceived value

How do prospective parents determine value? And most importantly, how do you increase your school’s perceived value? In this episode, we discuss what the perceived value theory is and how you can apply this theory to prospective parents as a Chief Value Proposition Officer.

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ChatGPT – to be loved or feared by school marketers? [podcast #205]

In this episode, Charlie and Rita are joined by imageseven’s resident Digital Marketing Specialist, Harrison, to discuss all things Artificial Intelligence (AI) including ChatGPT, the latest (and extremely controversial) AI language processor you’ve no doubt heard of. The team reveal how this incredible tool can be utilised – from content generation to customer service – by school marketers. In Rants & Raves, they review Adweek’s selection of the top 10 Super Bowl ads of 2023.

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127: The importance of mission clarity – interview with Dr Chris Duncan

Dr Christopher Duncan has 20 years’ experience leading independent schools across Australia and is now the CEO of the Association of Heads of Independent Schools of Australia (AHISA). He spoke with SMJ about the observed parallels between leadership, decisions made by the Board and marketing strategies – leading to his mission to improve school governance.

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126: The seven stages of school marketing

How do you create enticing content to get your prospective parent to know, like, and then, ultimately, trust you? And most importantly, how do you leverage that trust into an opportunity? In this episode, we discuss how you can reach the seven key stages of the life cycle of your prospective parent’s journey, resulting in the prospective parent becoming an advocate for your school.

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125: School fees, inflation, and national trends – interview with Jack Stevens

Despite staggering inflation costs, many schools have increased their fees well below the current inflation rate in recognition of the cost-of-living pressures on families. In this interview, Edstart founder and CEO, Jack Stevens dives into Edstart’s School Fees Report 2023 to summarise the surprising tuition trends across the country and the financial implications this has had on schools.

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124: The future of AI for school marketing

The future of artificial intelligence (AI) is here and with it comes the need for an answer to the big question: What does this mean for the future of school marketing? In this episode, we take a look at ChatGPT, the AI software stirring controversy, and reveal how you can utilise this powerful technology to augment and enhance your marketing and communication strategy.

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2022 Brilliance Awards [podcast #204]

Charlie and Rita are back to discuss all things school marketing and communications. In this first episode of 2023, the pair review the 2022 Brilliance Awards – presented by inspirED School Marketers – revealing their top category picks, from photography to magazine, to video and websites, and those that didn’t quite hit the mark. In Rants & Raves, they rave about the new McDonald’s ad currently winning plaudits throughout Adland.

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123: The fundamentals of positioning – part 2

As a leader of school marketing, there are two simple questions you should be answering: Who are you as a school and why do you matter? In this second half of two parts, we continue analysing the complexities of your positioning and reveal how you can unravel what your school does at its core.

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122: CX Design: The global experience

When thinking about your school experience strategy, you must consider all the moments families will have as they journey through the lifecycle of your school experience – from the first time they ever connect with the school – all the way through to becoming members of the alumni community. In this episode, we speak with David Willows and Suzette Parlevliet from [YELLOW CAR] who have been on a whirlwind trip the last few months bringing their signature expertise in Customer Experience for Schools to Heads and marketers across the world.

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