The best way to start your 2019 school marketing plan
With the new year around the corner, many are starting to craft their 2019 marketing plan. Wondering where to begin? Start by looking back. Maybe
With the new year around the corner, many are starting to craft their 2019 marketing plan. Wondering where to begin? Start by looking back. Maybe
Traditional marketing strategies prioritise the ‘quantity over quality’ philosophy when it comes to generating leads. Under this approach, marketers attempt to collect more leads in
Education marketing is built on promises. What does your college, university, or school promise to give your prospective student in exchange for their time, interest,
Cultivating education brand loyalty is a long game. Getting new students to come to your school is just the beginning. How are you working to
It’s one of those words that is used so much today, but the concept can be confusing. So what exactly is an education brand, and
As a marketer, especially a school marketer, you probably find yourself acting as a brand guardian – someone who is charged with ensuring that the
Amalgamating two established schools, each with its already established identity and vibrant school community presents a number of communication challenges, not least the potential for
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