Marketing automation

Education marketing is built on promises. What does your college, university, or school promise to give your prospective student in exchange for their time, interest,

Cultivating education brand loyalty is a long game. Getting new students to come to your school is just the beginning. How are you working to

It’s one of those words that is used so much today, but the concept can be confusing. So what exactly is an education brand, and

As a marketer, especially a school marketer, you probably find yourself acting as a brand guardian – someone who is charged with ensuring that the

Amalgamating two established schools, each with its already established identity and vibrant school community presents a number of communication challenges, not least the potential for