9: Pitching to the media
Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Show notes In this episode, Brad and Scully discuss a brand-led reinvention of education, pitching stories to the media, job descriptions for school marketers, creative video content and ask if your school newsletter is too long? Episode links Have […]
8: Website load time
Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Show notes Brad and Scully discuss website load time, developments in Australian public education, sales and schools, and whether silver bullets ever work. Episode links Have a question?Don’t forget that if you’ve got a question you can email us: smc@imageseven.com.au […]
7: Content is king
Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Show notes Brad and Scully discuss content vs traditional advertising, how to target prospective parents, the value of a logo to a brand and whether Google is a platform for piracy. Episode links Have a question?Don’t forget that if […]
6: The ideal email open rate
Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Show notes In this episode, Brad and Scully discuss ideal email open rates, the end of Google Authorship, content creation with consumers in mind, an outdoor advertising failure and what is wrong with your website. Episode links Have a […]
5: Big picture websites
Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Show notes In this episode, Brad and Scully discuss website content and SEO, the growth of native advertising in Australia, the ideal length of video content, a contentious university website design and the implications of new Google and Facebook […]
4: Educate Plus CEO previews conference
Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Show notes Brad and Scully interview Neil McWhannell, CEO of Educate Plus, discussing the value of research-based content, native advertising, the return of the postcard as an advertising tool and whether firms should make the marketing boss the next […]
3: The impact of mobile
Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Show notes Brad and Scully discuss the shift towards owned media channels and in-house content creation, the growth of mobile usage and advertising, the opportunity to enhance digital content and tips on how to sell a marketing and communications […]
2: Content marketing rules
Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Show notes Brad and Scully discuss the growth of content marketing, the big shift in internet usage from PC to mobile and the controversial Facebook psychological experiment before answering the question, ‘what is the difference between marketing and communications?’ […]
1: Facebook’s organic reach
Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Show notes In this inaugural episode of SMC, Brad Entwistle and Andrew Sculthorpe (aka Scully) discuss declining Facebook organic reach, customer service and how school marketing differs from consumer marketing. Episode links Have a question?Don’t forget that if you’ve […]
