Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe.
Show notes
Brad and Scully interview Neil McWhannell, CEO of Educate Plus, discussing the value of research-based content, native advertising, the return of the postcard as an advertising tool and whether firms should make the marketing boss the next CEO.
Episode links
- How and why to write persuasive, research-backed content
- Australian internet and social media statistics (July 2014)
- Marketing bosses should become a firm’s next chief executive, says management consultant
- Last Week Tonight with John Oliver: Native advertising (HBO)
- Educate Plus
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