Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe.
Brad and Scully interview Neil McWhannell, CEO of Educate Plus, discussing the value of research-based content, native advertising, the return of the postcard as an advertising tool and whether firms should make the marketing boss the next CEO.
Listen to the podcast
- How and why to write persuasive, research-backed content
- Australian internet and social media statistics (July 2014)
- Marketing bosses should become a firm’s next chief executive, says management consultant
- Last Week Tonight with John Oliver: Native advertising (HBO)
- Educate Plus
Have a question?
Don’t forget that if you’ve got a question you can email us: firstname.lastname@example.org
Previous podcast episodes
To read the show notes and listen to all our podcasts: click here
Subscribe to our podcasts
To subscribe to the SMC podcast in Apple Podcasts: click here