Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe.
Show notes
In this episode, Brad and Scully discuss website content and SEO, the growth of native advertising in Australia, the ideal length of video content, a contentious university website design and the implications of new Google and Facebook developments.
Episode links
- Focus on the big picture, and your website will thrive
- Newspaper CEOs signal support for growing native advertising revenues
- Does length matter? It does for video!
- Bucknell University
- Breaking web design conventions = breaking the user experience
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