Search engine algorithms are constantly evolving and becoming smarter. Long gone are the days where keywords are the most important factor in Search Engine Optimisation
The last day of the school term is approaching and you can almost smell the Christmas festivities … a wonderful, exciting and relieving feeling, right?
Keeping track of your competitors’ social media activities is imperative for your school brand survival and for the proper curation of your own social media
Writing for your school blog can really get tough sometimes. Aside from the occasional writer’s block, one of the main challenges school marketers often get
Likes, shares, comments … sometimes choosing whether to retweet or hashtag can be a very daunting prospect. When combined with the typical time pressures that
Copywriting is an art that offends the sensibilities of academic writing. That can present unique challenges for education marketers who live in an academic world.