Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe.
Show notes
Brad and Scully discuss why good infographics are more than just pictures and numbers. In addition, they examine the pros and cons of native advertising, the news that digital marketing is mainstream, and provide the ultimate guide to SEO for content marketers. This episode’s commonly asked school marketing question looks at how you can save five hours a week on social media. This week’s school marketing example: Crescent School’s ten reasons why to send your son to an all-boys school. The rants and raves segment looks at a useful tool that grades websites.
Episode links
- Why good infographics are more than just pictures and numbers
- Native advertising: buzz, bollocks or brilliance?
- Last Week Tonight with John Oliver: Native advertising
- The ultimate guide to SEO for content marketers
- Digital marketing is mainstream
- Gartner CMO spend survey 2015-2016: Digital marketing comes of age
- How I save 5 hours a week on social media
- Ten reasons to send your son to an all-boys school
- Crescent School
- Does your website make the grade?
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