The Insight Series with Charlie Maughan – Creating clarity parents can see and navigate – The Insight
Clarity of message depends less on one strong asset, than on the system connecting every interaction. Charlie explores why a school can follow its style guide perfectly, yet still feel difficult for parents to understand. Exploring the differences between style guides and design systems, he looks at the layers beneath execution, from strategy and message architecture to visual identity and experience design. When those layers connect, parents are less likely to notice the system itself. They simply feel that the school makes sense from every interaction.
Episode Links:
- Design Systems vs Style Guides – Nielsen Norman Group
- Design Systems 101 – Nielsen Norman Group
- Information Scent – Nielsen Norman Group
Got more questions for Charlie and the team? You can ask them via the following:
- Email: smc@imageseven.com.au
Have you heard about imaginate? The bespoke video solution for schools. If you’re ready to take your school’s video to the next level, head to imageseven.com.au/imaginate.