Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe.
Show notes
Brad and Scully discuss putting marketing research in context and the process for good marketing research. In addition, they examine nine questions to ask before creating another social media account, and what it takes to reach the ‘tipping point’ for viral content. This episode’s commonly asked school marketing question looks at how to garner interest for your next event. This week’s school marketing example is employer marketing and marketing to potential employees. The rants and raves segment looks at a host of new tools Instagram are releasing.
Episode links
- Marketing research
- 9 questions to ask before creating another social media account
- Viral content: what does it take to reach the ‘tipping point’?
- How to garner interest for your next event
- Rio Tinto
- Spotlight on: Instagram
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