Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe.
Show notes
In this episode, Brad and Scully discuss whether storytelling is just hype, the announcement by Google that 56.1 percent of ads on the internet are never seen or even ‘in view’, how often to blog and Swinburne University of Technology’s successful enrolments marketing campaign, ‘Think Forward’.
Episode links
- Chris Ott’s opinion on storytelling
- Zach Wener-Fligner’s blog, ‘More than half of the ads that Google sells are never seen’
- Infographic: Five factors of viewability
- How often to blog
- Australian Journal of Teacher Education
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