Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe.
Show notes
In this episode Brad and Scully discuss selecting a face for a campaign, dealing with a crisis, how brainstorming can be improved, combining social media with advertising and interview digital marketing expert Bart Caylor.
Episode links
- Preliminary test results negative for Ebola in hospitalised patient
- The sticky note: a stupid-simple approach to better content marketing brainstorms
- Franklin College
- Caylor Solutions
- Oral Roberts University marries social media with outdoor ads for #HeadedtoORU campaign
- The fourth wave of content marketing
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