Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe.
In this special edition of SMC, Brad interviews creator of the Franklin College website, Bart Caylor of Caylor Solutions. They discuss the need to put strategy before tactics, the principles of marketing in the digital medium, Bart’s experience with creating education websites in the US, the components of a great school website and communicating the difference in faith-based institutions.
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