Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe.
Show notes
Brad and Scully discuss the shift towards owned media channels and in-house content creation, the growth of mobile usage and advertising, the opportunity to enhance digital content and tips on how to sell a marketing and communications spend to a school principal.
Episode links
- The shift to owned media channels starts to bite
- 62% of Facebook’s ad revenue comes from mobile
- Australian business: be as clever as your customers or lose them to external competition
- The periodic table of SEO success factors
- State school kids do better at uni
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