smj blog

A new school Head walked into the lion’s den: a disgruntled community plagued by confusion,...
By the time a story about your school breaks in the news, it may already...
This is the question behind the Felt Experience Indicator (FEI), a tool we developed to...
Academic standards and the effective delivery of the academic program remain the primary responsibility of...
For many years, the common advice to new school Heads has been not to do...
The noise can be deafening. Parents pushing for more, staff with urgent concerns, students needing...
The shift in expectations among prospective parents is accelerating. Digital habits shaped by seamless technology...
Multiple schools, under the umbrella of a single organisation, struggled to showcase their individual value...
School marketing often promises more than it can deliver. Not because marketers are dishonest, but...
Let's address the elephant in the room: Most school marketing looks exactly the same. Stock...
Picture this: Your enrolments team proudly reports that enquiries are up 20%this year. Marketing spend...
Listen closely in any staffroom or curriculum meeting and you'll hear it: a fluent stream...