smj blog

A compelling Employee Value Proposition (EVP) helps you attract the best and brightest teaching staff,...

It is really easy to talk a good game, but what is it that ultimately...

Thought leadership is an approachable and scalable marketing strategy for school Heads that doesn’t discriminate...

When you are managing a team of marketers of any size in a school, you...

The numbers are clear: people would rather watch video than read about your school. Give...

Parents’ expectations of school performance and the quality of education provided to their children continues...

When parents accept the offer of a place at your school, it is in many...

Reverend Chris Ivey, Principal of St Andrew’s Anglican College on the Sunshine Coast, talked with...

Marketers hold two of the three pillars of your school’s intangible capital*: people strategy and...

The meteoric rise of video as a communication tool has caught school Heads by surprise....

Word-of-mouth is the number one way that prospective parents discover your school. Think about it....