A new era of interpreting information [podcast #41]

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe.

Show notes

Brad and Scully discuss data driven marketing: a new era of interpreting information. In addition, they examine a new infographic which illustrates that Australian independent schools are top performers; media monitoring company Isentia has bought content marketing agency King Content; and the effect if Australia embraces ‘US-style privately managed public schools’. While this episode’s commonly asked school marketing question examines why professional photography matters on your website. This week’s school marketing example: St Anne’s Diocesan College’s great website. The rants and raves segment looks at how Spotify’s CEO apologises following anger over its new data privacy policy.

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Episode links

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