The problem with school brands
Historically speaking, marketing activity for schools can be summed up in one word: relationships. However, market changes mean this is no longer enough. With the
Historically speaking, marketing activity for schools can be summed up in one word: relationships. However, market changes mean this is no longer enough. With the
As you’re aware – as a school Head – switching hats from managing teachers to managing your marketing team can be quite the juggling act. So how can you adjust your management style to reflect this? In this episode, we go over our seven-step guide so you can effectively communicate with (and inspire) your team to achieve your school’s objectives.
When first engaged by a school, the team at imageseven initially looks at the school through the lens of the prospective parent. What we often
McCrindle’s Director of Advisory Ashley Fell summarises some surprising (and unsurprising) trends school Heads must be aware of leading into the year ahead, spanning from the virtuous needs of consumers (in this case, parents) to a shift in intergenerational connections in the workplace.
Several years ago, Brad Entwistle spoke with Rachel Hadley-Leonard, the Head of Marketing at Solihull School in the UK, about the school’s success with direct
MMG Education’s 2021 research has confirmed the increased level of importance parents are placing on their child’s wellbeing, and on the school to provide a
How do prospective parents determine value? And most importantly, how do you increase your school’s perceived value? In this episode, we discuss what the perceived value theory is and how you can apply this theory to prospective parents as a Chief Value Proposition Officer.
Dr Christopher Duncan has 20 years’ experience leading independent schools across Australia and is now the CEO of the Association of Heads of Independent Schools of Australia (AHISA). He spoke with SMJ about the observed parallels between leadership, decisions made by the Board and marketing strategies – leading to his mission to improve school governance.
How do you create enticing content to get your prospective parent to know, like, and then, ultimately, trust you? And most importantly, how do you leverage that trust into an opportunity? In this episode, we discuss how you can reach the seven key stages of the life cycle of your prospective parent’s journey, resulting in the prospective parent becoming an advocate for your school.
I used to walk by the Caribbean Car Wash almost every day. On one of my many walks I noticed that it had closed and
Despite staggering inflation costs, many schools have increased their fees well below the current inflation rate in recognition of the cost-of-living pressures on families. In this interview, Edstart founder and CEO, Jack Stevens dives into Edstart’s School Fees Report 2023 to summarise the surprising tuition trends across the country and the financial implications this has had on schools.
The competition is getting tough, enrolment enquiries are stalling, or your school doesn’t stand out anymore … it’s time to rebrand. Wrong. The temptation to
