Designing your school logo
Your school crest is discovered by prospective parents, students and your local community long before they contact you or your enrolment staff. It therefore plays
Your school crest is discovered by prospective parents, students and your local community long before they contact you or your enrolment staff. It therefore plays
Having a vision and a strategy for your school — and your school marketing — is not enough. The long-term key to success is execution. Relentless consistency. Every day. Every term. Every year. Without a system for getting things done, your strategy will forever remain an unrealised dream. We discuss what it takes to make that dream a reality.
In your role as school Head, no two days are the same. Each day’s issues could include unhappy parents, curriculum decisions, faculty evaluations, strategic planning
There are things you can and can’t control when it comes to managing your school’s online reputation. Brendan Schneider, specialist in inbound marketing for schools, joins us to discuss what your school can and should be doing, along with what questions to ask your marketing team. We also share real-life examples of search engine optimisation done well … and really badly!
In times of crisis, human beings become desperate for certainty. This has rarely been better illustrated than in the enormous challenge faced by governments and
When we at imageseven look at a school through the lens of a prospective parent, we often discover a confusing maze of competing market positions. But you cannot win the positioning war with a positioning strategy that is constructed like a Swiss army knife. You need to be something … for someone. In this episode, we show you how.
Student insights Students themselves have become significant brand promoters (or detractors) in their own right. It makes sense that Heads should know what students think
Conducted by Independent Schools Queensland (ISQ), ‘What Parents Want’ is the longest running survey in the country exploring why parents choose independent schools. CEO of ISQ, Chris Mountford, helps us dig into the goldmine of insight gathered in their 2021 research, highlighting the factors that matter to school Heads.
Choosing a school for their child is one of the most important emotional and financial decisions parents face today. MMG Education’s research over many years
Through our experience working with schools, we have identified three foundational building blocks of a robust school marketing system. In this episode, we chat with Claire Jones, our own Head of Strategy and Programs, to walk you through building a communications and marketing operation that’s built on a solid foundation and minimises the ‘trip hazards’.
It would be hard to find a school Head who does not believe it would be a positive attribute for their school to stand out
Welcome to the 100th episode of the SMJ podcast! To celebrate this milestone, we talk to Dr Alec O’Connell, Headmaster of Perth’s Scotch College, where they’re about to mark the College’s 125th anniversary. We discuss what it looks like for schools to celebrate and capitalise on significant events, to enhance both your fundraising and your brand.