Students themselves have become significant brand promoters (or detractors) in their own right. It makes sense that Heads should know what students think of their education before and after their interaction with your school.
The School Marketing Journal has dug deep into the data to pull out the gems that are of direct relevance to leading marketing in your school. With the help of Student Edge — Australia’s largest student member-based organisation — and their YouthInsight surveys, we searched for insights into their lives, behaviours and attitudes.
Here’s what we uncovered.