When your Board suggests you solve your school’s enrolment challenges by “just getting us out there,” you know it is not that simple. In this episode, we discuss why and give you a step-by-step framework for explaining it.
Are you ‘all in’ with using inbound marketing to reach prospective parents? Because of the pandemic, you should be all in. Even without a pandemic,
How do you react when you hear ‘the media’ is on the phone? For many Heads, panic immediately sets in and they can be inclined to hide under their desk. So, how do you spot the difference between a simple enquiry and a potential crisis? PR and media expert John Le Cras joins us to discuss his five red flashing lights that will help you determine which is which.
The central question that haunts many Heads is how to fairly judge the performance of their school communication and marketing teams — and their members
It’s been said that ‘communications and marketing are the same thing’ and that ‘marketing communications have not fundamentally changed.’ Myths or facts? We delve into the whys and wherefores of both, unpacking what you need to know about them as the school Head.
It was once one of the perennial sounds of Australian suburbia. Alongside the weekly drone of a neighbour’s lawnmower on a Sunday morning was the
In this interview, Steve Cuno — author, copywriter and self-professed ‘marketing know-it-all’ — discusses whether he’s a marketing sceptic and why you should take intuition out of your marketing decisions. He provides tips for school Heads in how to embrace scientific marketing, unpacking insights from his book, “Prove It Before You Promote It”.
Paul Teys was Principal of Hunter Valley Grammar School for 15 years. SMJ talked with Paul about customer service and why he still reviews his
What are the differences between visual identity, brand and logo? Why would a school want to consider its visual identity and maybe even change it? In this episode, we talk you through the what, why and how.
When it comes to communication and marketing of your school, professional photography is sometimes seen as unnecessary while enrolments are strong, and a lavish expense
As the pandemic rolls on, are you, like many Heads, at the end of your rope and struggling to hold it together? Consulting psychologist Dr Steve Bagi shares insights from his PhD in educational leadership and suggests some ways you can combat emotional fatigue.
The world has been upended by the rise of social media and with it so has communication and marketing at your school. This is good,
