Student insights Students themselves have become significant brand promoters (or detractors) in their own right. It makes sense that Heads should know what students think

Choosing a school for their child is one of the most important emotional and financial decisions parents face today. MMG Education’s research over many years

It would be hard to find a school Head who does not believe it would be a positive attribute for their school to stand out

What is your most important enrolment and marketing strategy? School leaders often ask me this question. While I will point them to word-of-mouth and inbound

No two school brand narratives are exactly the same but almost all of them, when broken down into their fundamental logic, fall within a handful

John Weeks became Head of Scots All Saints College shortly after the merger of two rival schools. SMJ talked with John about how he brought

Word-of-mouth is the single biggest driver of enrolment enquiry at your school. What, then, drives word-of-mouth? In large part, it is the experience of your

How does your school compare? For school Heads, social media can either be a great tool in your communications toolbox or it can be a

Let’s not waste your time. Here are the three questions: 1. Do you understand me?2. Can I trust you with my child?3. Will you keep

The outbreak of COVID-19 disrupted industry operations and affected the performance of contracts in all sectors. In the education sector, COVID-19 resulted in schools transitioning

I have been a huge proponent of word-of-mouth marketing. Why? Because word-of-mouth works and is the most effective way to reach your customers — the

I’d like to introduce you to an old friend of mine. His name is Mervyn Sprogg and he lives fairly close to your school. You