for people who find themselves in positions of influential leadership, the idea of a personal brand really does matter. Not so much for you and your personal advancement, but because it unavoidably impacts the school you represent.

All brands, including schools, sit on an ever-changing continuum that evaluates ‘brand perception’. To differentiate your school from the competition, you must identify your school’s true brand voice and what your school’s unique offerings are.

I don’t need marketing: my school is too small and enrolments come from word-of-mouth. Even before your school opened, the founders began by deciding the

Let’s start by thinking about the IKEA hotdog. There is a very specific reason why an internationally renowned home furnishings store offers one-dollar hotdogs before

Each year, salesforce research conducts an extensive survey of nearly 7,000 marketing leaders from across the globe. The purpose is to discover the changing definitions

Having a vision and a strategy for your school — and your school marketing — is not enough. The long-term key to success is execution.

Historically speaking, marketing activity for schools can be summed up in one word: relationships. However, market changes mean this is no longer enough. With the

When first engaged by a school, the team at imageseven initially looks at the school through the lens of the prospective parent. What we often

Several years ago, Brad Entwistle spoke with Rachel Hadley-Leonard, the Head of Marketing at Solihull School in the UK, about the school’s success with direct

MMG Education’s 2021 research has confirmed the increased level of importance parents are placing on their child’s wellbeing, and on the school to provide a

I used to walk by the Caribbean Car Wash almost every day. On one of my many walks I noticed that it had closed and

The competition is getting tough, enrolment enquiries are stalling, or your school doesn’t stand out anymore … it’s time to rebrand. Wrong. The temptation to