smj blog

In every study imageseven has undertaken and every other study we have researched, word-of-mouth is the primary influence for parents when choosing a school for

While there are many factors that affect enrolment, the Head’s leadership is one of the most important. I have had the opportunity to work with

Does it matter? What impact does it have? It is rare that imageseven completes a school branding engagement without seeking an answer to a simple

Your school uniform is one of your most valuable brand assets. Here is how Brighton Grammar School refreshed theirs. How important is a school uniform

When I meet with leaders across various schools and industries, I sometimes find that the language we use to discuss Human Resources (HR) blinds us

There’s a dirty little secret most school Heads don’t want to face up to. They are creating, endorsing and even promoting marketing strategies that don’t

The trust of your current and prospective parents is the cornerstone of a successful school. Trust is also the cornerstone of successful school communications and

It was one of the world’s most famous writers who once remarked that you can choose your friends, but you can’t choose your family. Harper

As a Head, you say “thank you” a lot. But what if you could dial up the effectiveness of your expressions of appreciation? This is

A few years ago, my school began a communication initiative between the parents and their children’s teacher with three goals. These goals were: To impress