Marketing is at the heart of every independent school, from the smallest to the largest. Marketing is the main driver of enquiries and enrolments. Marketing

Being a school communications and marketing professional is a frustrating job. How many other jobs are there where your professional skill represents perhaps just one

School Heads are faced with a tension for which there seems to be no clear answer. Should they look to all their communication and marketing

As a cadet journalist on a provincial newspaper back in the 1980s, I quickly worked out that my main role was to pick up on

When next your Board suggests you solve your school’s enrolment challenges by “just getting us out there,” you know it is not that simple. Here

Described as the most dangerous phrase in business and the most expensive phrase in the English language, “that’s the way we’ve always done it” is

A student at a private school in Minnesota suffered a severe brain injury when she was struck on the temple by a golf ball hit

It takes a lot of energy to get through a school or working week. Every interaction parents and students have with your school defines their

To get the best from your communications and marketing team, you need to inspire them. It’s not in the formal job description, but it’s vital

No matter how amazing your school is, I guarantee you will receive negative comments on social media at some point in time. While it might

“What do you do for a living?” Outside of the relatively small world of independent school administration, I’ve got used to that unmistakable look when

Word-of-mouth is the number one way that prospective parents first learn about your school. In order for positive word-of-mouth to occur, parents must be talking