Like any business, schools are judged on their reputation. Parents and the broader community recognise a school’s reputation through the name, logo, symbols and other

Your school crest is discovered by prospective parents, students and your local community long before they contact you or your enrolment staff. It therefore plays

In your role as school Head, no two days are the same. Each day’s issues could include unhappy parents, curriculum decisions, faculty evaluations, strategic planning

In times of crisis, human beings become desperate for certainty. This has rarely been better illustrated than in the enormous challenge faced by governments and

Student insights Students themselves have become significant brand promoters (or detractors) in their own right. It makes sense that Heads should know what students think

Choosing a school for their child is one of the most important emotional and financial decisions parents face today. MMG Education’s research over many years

It would be hard to find a school Head who does not believe it would be a positive attribute for their school to stand out

What is your most important enrolment and marketing strategy? School leaders often ask me this question. While I will point them to word-of-mouth and inbound

No two school brand narratives are exactly the same but almost all of them, when broken down into their fundamental logic, fall within a handful

John Weeks became Head of Scots All Saints College shortly after the merger of two rival schools. SMJ talked with John about how he brought

Word-of-mouth is the single biggest driver of enrolment enquiry at your school. What, then, drives word-of-mouth? In large part, it is the experience of your

How does your school compare? For school Heads, social media can either be a great tool in your communications toolbox or it can be a