What is your most important enrolment and marketing strategy? School leaders often ask me this question. While I will point them to word-of-mouth and inbound

No two school brand narratives are exactly the same but almost all of them, when broken down into their fundamental logic, fall within a handful

John Weeks became Head of Scots All Saints College shortly after the merger of two rival schools. SMJ talked with John about how he brought

Word-of-mouth is the single biggest driver of enrolment enquiry at your school. What, then, drives word-of-mouth? In large part, it is the experience of your

How does your school compare? For school Heads, social media can either be a great tool in your communications toolbox or it can be a

Let’s not waste your time. Here are the three questions: 1. Do you understand me?2. Can I trust you with my child?3. Will you keep

The outbreak of COVID-19 disrupted industry operations and affected the performance of contracts in all sectors. In the education sector, COVID-19 resulted in schools transitioning

I have been a huge proponent of word-of-mouth marketing. Why? Because word-of-mouth works and is the most effective way to reach your customers — the

I’d like to introduce you to an old friend of mine. His name is Mervyn Sprogg and he lives fairly close to your school. You

There was no Viagra in 1918, but there were plenty of goats. At the time, the alleged sexual prowess of goats enjoyed legendary status. So

Most people today can hardly conceive of life without the internet. It has revolutionised our communications to the extent that it is now our preferred

Frustration is the most common emotion imageseven sees when Heads try to describe the current status of their marketing efforts. But you don’t have to