Marketing as a profession is at an inflection point between what we are familiar with, what we have permission to do and what is possible.

Anne Dunstan became the Principal of Guildford Grammar School in January 2020. SMJ talked with Anne to find out how she approached (and even embraced)

What an incredible year 2020 was for the education sector to navigate. Who would have thought that, on the whole, the sector would have adapted

Your school’s alumni form one of your most important stakeholder groups. They can play a pivotal role as advocates to prospective parents, influence choice of

Do yearbooks have a place in an increasingly online world? The answer is a resounding yes! More than a memento, souvenir or fleeting online experience,

It’s been said that enrolling new families is a numbers game, but the most successful schools would vigorously disagree. The very best schools focus their

Are you ‘all in’ with using inbound marketing to reach prospective parents? Because of the pandemic, you should be all in. Even without a pandemic,

The central question that haunts many Heads is how to fairly judge the performance of their school communication and marketing teams — and their members

It was once one of the perennial sounds of Australian suburbia. Alongside the weekly drone of a neighbour’s lawnmower on a Sunday morning was the

Paul Teys was Principal of Hunter Valley Grammar School for 15 years. SMJ talked with Paul about customer service and why he still reviews his

When it comes to communication and marketing of your school, professional photography is sometimes seen as unnecessary while enrolments are strong, and a lavish expense

The world has been upended by the rise of social media and with it so has communication and marketing at your school. This is good,