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Being the brand custodian

It is seldom mentioned in job interviews, position descriptions or Board meetings, but being the brand custodian of your school lands firmly in the Head’s

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Case study: Kennedy Baptist College merger and rebrand

Kennedy Baptist College merger and rebrand Case study Winthrop Baptist College and Somerville Baptist College were neighbours. In fact, they shared a boundary, some facilities

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Three actions for Heads to market effectively

During college, I worked in a restaurant as a server. What I remember most about that experience was the very specific support I received from

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What matters most in a media crisis

The conventional wisdom around handling a crisis likely to result in negative publicity is to focus on how you will deal with the media. Sadly,

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  • services
    • guide with strategic insight  
    • craft your school brand
    • deliver consistent performance
    • video
  • meet the team
    • work with us
  • insights
    • smj
    • smj podcast
    • smj blog
    • smc podcast
    • bold school brand
  • contact
    • Frequently Asked Questions
schedule a meeting