smj blog

We are well into the age of consumerism. Nevertheless, many school Heads don’t accept that students (and their parents) are consumers when they’re making decisions

During the past decade, I have worked with hundreds of independent and faith-based schools. I often find that there is a disconnect between marketing and

We are moving into a new era of school marketing. The buying journey of your prospective parent is no longer a straight line. Brad Entwistle

How does your school stack up?  In 2019, imageseven researched key changes and trends occurring in school marketing and social media, building on its inaugural

If you have your marketing head in place, you’re already aware of the different energy they add to the leadership mix.  While the function is

‘Perception equals reality.’ As a school Head you know this is not true, but you also know that the perception of parents is their reality.

You are the school Head. You are responsible. It is your job to ensure a steady supply of new students to your school. You might

A significant study of independent schools in the United Kingdom has revealed how more can be done to secure enrolments without additional expense. Across the

SMJ sat down with Dr Ian Lambert, Principal of The Scots College in Sydney, to discover his approach to branding and marketing the 125 year

It is seldom mentioned in job interviews, position descriptions or Board meetings, but being the brand custodian of your school lands firmly in the Head’s