smj blog

How to manage school marketers

Managing marketers is not like managing teachers and adjusting your management style can have a profound effect. Nurturing talent and achieving results at the same time can be quite a juggling act. Here is a seven step guide to effectively manage your marketing tram to achieve your school’s objectives.

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Flipping the Admissions experience

Once upon a time, I took my kids to Disneyland Paris. The day was filled with a mix of thrilling rides, overpriced fast food, long queues and the inevitable stop at the Disney store, perfectly positioned by the exit so that the kids could pick up a small memento to take home.

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