smj blog

How to manage school marketers

Managing marketers is not like managing teachers and adjusting your management style can have a profound effect. Nurturing talent and achieving results at the same time can be quite a juggling act. Here is a seven step guide to effectively manage your marketing tram to achieve your school’s objectives.

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Flipping the Admissions experience

Once upon a time, I took my kids to Disneyland Paris. The day was filled with a mix of thrilling rides, overpriced fast food, long queues and the inevitable stop at the Disney store, perfectly positioned by the exit so that the kids could pick up a small memento to take home.

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Memorable and portable

Persuading teachers, parents and students that your vision of the preferred future is worth pursuing is possibly the most important communication challenge you will face in your career.

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