
Marketing as a service
Some folks think of marketing as something that is done to people. A hustle, a hype, a stealing of attention.
We need a name for that, but I don’t think that’s marketing.
On the other hand, calling dinner, “cold dead fish on rice,” while accurate, doesn’t really help people enjoy their sushi.
Human beings aren’t information processing machines. We’re not hyper-rational or predictable. Instead, we find joy and possibility in stories, in connection and yes, in tension and status roles as well.