smj blog

It takes a lot of energy to get through a school or working week. Every interaction parents and students have with your school defines their

To get the best from your communications and marketing team, you need to inspire them. It’s not in the formal job description, but it’s vital

No matter how amazing your school is, I guarantee you will receive negative comments on social media at some point in time. While it might

“What do you do for a living?” Outside of the relatively small world of independent school administration, I’ve got used to that unmistakable look when

Word-of-mouth is the number one way that prospective parents first learn about your school. In order for positive word-of-mouth to occur, parents must be talking

When President John F Kennedy declared the goal of landing a man on the moon and returning him safely to the earth, the United States

Staff are the most important resource your school has. Related areas such as selection, retention, development and wellbeing should have the highest priority for school

Marketing trends that school Heads need to know Each year, salesforce research conducts an extensive survey of nearly 7,000 marketing leaders from across the globe.

A year into her role as Principal of Saint Stephen’s College on the Gold Coast, Kim Cohen discussed with SMJ what it means for everyone

Like any business, schools are judged on their reputation. Parents and the broader community recognise a school’s reputation through the name, logo, symbols and other