smj blog

Leading marketing

School Heads and school marketers have an obligation to be jointly successful. But how can a school Head lead their marketing team? You must become

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Pandemic impacts

Beth Blackwood is a career educator who spent over 18 years as a Head before becoming CEO of the Association of Heads of Independent Schools

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What parents want

What drives the decisions of prospective parents? What Parents Want is the longest running survey in the country exploring why parents choose independent schools. Conducted

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