“The greatest delivery system for any idea is a story.” But there is a difference between good stories and effective stories. Good stories will hold people’s attention, but effective stories inspire action.

“The greatest delivery system for any idea is a story.” But there is a difference between good stories and effective stories. Good stories will hold people’s attention, but effective stories inspire action.

Before prospective parents even set foot on school grounds, your website provides the opportunity to make a first impression – for better or worse – about what your school has to offer.

Managing marketers is not like managing teachers and adjusting your management style can have a profound effect. Nurturing talent and achieving results at the same time can be quite a juggling act. Here is a seven step guide to effectively manage your marketing tram to achieve your school’s objectives.

To succeed in today’s competitive educational environment, leaders of school marketing need to think and act more like publishers and media companies rather than traditional school marketers.

Persuading teachers, parents and students that your vision of the preferred future is worth pursuing is possibly the most important communication challenge you will face in your career.

Once upon a time, I took my kids to Disneyland Paris. The day was filled with a mix of thrilling rides, overpriced fast food, long queues and the inevitable stop at the Disney store, perfectly positioned by the exit so that the kids could pick up a small memento to take home.

As a school Head, it would be unthinkable to begin a school year without a plan for how you will educate your students. From providing the necessary staff to making sure the curriculum is covered, you will make preparations to adequately fulfil your obligations.

Persuading teachers, parents and students that your vision of the preferred future is worth pursuing is possibly the most important communication challenge you will face in your career.

Persuading teachers, parents and students that your vision of the preferred future is worth pursuing is possibly the most important communication challenge you will face in your career.

When marketing your school, it’s easy to get carried away and to forget that the law may have something to say regarding the way you go about it.

When marketing your school, it’s easy to get carried away and to forget that the law may have something to say regarding the way you go about it.