Your current and prospective parents are not only changing how they research, review and buy a school for their children, but they are also changing what they value most. It is no longer just the ‘product’ … it is the experience. In this episode, we discuss what the experience economy is and why you can’t ignore it.
Why do intelligent people make irrational leaps in marketing and how can you lead your school towards rational marketing? In this interview, Steve Cuno — author, copywriter and self-professed ‘marketing know-it-all’ — highlights six irrational leaps you might be making and discusses how to avoid them.
It’s been said that enrolling new families is a numbers game, but the most successful schools would vigorously disagree. In this discussion, we look at how to focus your marketing efforts in areas where you have a clear advantage and pass on everything else.
Frustration. That’s the most common emotion imageseven sees when Heads try to describe the status of their marketing efforts. But you don’t have to stay frustrated. We discuss the five most common mistakes our analysis has revealed and give you the know-how to fix them.
What is a ‘Manager of Experience Design’ and what does it have to do with your school? Is it possible to reduce costs, increase conversion rates and improve parent satisfaction? Dr David Willows is the Director of Advancement at the International School of Brussels. In this interview with Brad, he discusses how he led his team in challenging the status quo to create a more productive, efficient and impactful model.
In our work with school marketers, we get to see and hear what they wish their school Head knew about communication and marketing at their school. In this episode, we discuss their top ten questions to help you understand where your team is looking to you for marketing leadership.
What exactly is content marketing and why does it matter to school Heads? Brendan Schneider, Director of Advancement at Pittsburgh’s Sewickley Academy, digital marketing specialist and founder of SchneiderB Media, breaks it down, discussing the strategies you need and what you should be doing next.
“Do not build your digital house on rented land.” So says Joe Pulizzi of the Content Marketing Institute. When Facebook blocked Au stralian news sites, a lesson in school marketing strategy was played out on a grand scale. With some independent schools nearly becoming roadkill, we take a look at the social media landscape and what you can do to manage your digital currency.
It’s important for leaders to have foresight and be able to see things not just as they are, but as they will be. With an eye on some of the societal impacts of the pandemic, Ashley Fell, Director of Advisory at McCrindle, discusses the top ten trends for 2021 that independent school Heads should be aware of.
A common problem imageseven encounters is that of schools’ regular communication channels becoming ineffectual, off brand and off message. How does that happen and what
As Executive Director of CASE Asia-Pacific (the Council for Advancement and Support of Education), Heather Hamilton has a wealth of knowledge about the operation of
A question that haunts many Heads is how to fairly judge the performance of their school communication and marketing teams when they themselves do not have any domain expertise in marketing. In this episode, we discuss how you can lead your school marketers to a path of accountability for the important, as well as the urgent, tasks.
