School marketing and communications with Charlie Maughan and Rita Kilroy
In this episode, Charlie and Rita are joined by imageseven Digital Marketing Executive, Harrison Shearn, to update school marketers on the ever-evolving world of digital marketing and share exactly what school marketers need to know. In the Deep Dive, they discuss the concept of ‘anti-personas’ and whether they are relevant for a school. In Rant or Rave, the pair conclude with a rant over a new tourism campaign that might just miss the mark.
Listen to the podcast
- Antipersonas: What, How, Who and Why?
- Tourism WA’s ‘Walking on a Dream’ Campaign
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