Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe.
Show notes
Brad and Scully discuss the best way to present marketing results to your principal, board or heads. In addition, they examine how to deliver on brand promises; and discuss that to be outstanding you need to think more. This episode’s commonly asked school marketing question looks at five tips to improve yearbooks. This week’s school marketing example is seven effective call to action examples and why they work. The rants and raves segment looks at annoying clichés and phrases you hear at work.
Episode links
- The best way to present marketing results to your CEO
- Brand promises and the customer experience gap
- Stand out from the crowd in your education marketing
- Yearbooks … 5 tips to polish your performance
- Seven effective CTA examples (and why they work)
- Infographic: 50 terrible work phrases you need to stop using
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