Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe.
In this episode, Brad and Scully discuss the key to brand success, why A/B testing is essential, what the future of marketing is and the ‘court of public opinion’ with communications consultant John Le Cras.
Listen to the podcast
- Forget chasing eyeballs, authenticity is the key to brand success
- Professor Philip Kotler’s utopian vision for the future of business
- John Le Cras + Associates
- IKEA Moving Day – Montreal
- Tim Cook speaks up
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