Is social media the most engaging channel? [podcast #76]

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe.

Show notes

Brad and Scully discuss the benefits of using multiple vendors for digital marketing tools. In addition, they question ‘Is social media the most engaging channel for marketing?’; and the digital marketing skills gap. This episode’s commonly asked school marketing question looks at ten tips to managing a school’s reputation. This week’s school marketing example: Vidyard’s useful blog on how they created new videos for their website. The rants and raves segment looks at the qualities parents consider important when choosing a school; and some powerful audio stories shared by the Royal Commission into Institutional Responses to Child Sexual Abuse.

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