82: Making a school video

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe.

Show notes

Brad and Scully discuss news that Victorian principals have been given a warning about leaking students’ exam results early for marketing advantages. In addition, they examine a practical guide to AB testing; and some essential questions to consider when making a school video. This episode’s commonly asked school marketing question looks at how to optimise content with Google Analytics. This week’s school marketing example: VidyaGyan Leadership Academy’s extensive waiting lists. The rants and raves segment looks at a controversial article by Mark Ritson, ‘Is content marketing a load of bollocks?’

Episode links

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