Reconnecting with website visitors [podcast #45]

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe.

Show notes

Brad and Scully discuss how editorial independence fits into today’s media industry. In addition, they examine how to re-market to people who have previously visited your website; and who will succeed in the social media news race – Facebook, Twitter or Snapchat. This episode’s commonly asked school marketing question looks at if your brand is ready for an update. This week’s school marketing example: Trinity Grammar School’s outstanding new website. The rants and raves segment looks at a very useful guide for marketing automation.

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