Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Brad and Scully discuss the importance of consistent customer intimacy; latest research on marketing emails; essential blogging tips for schools; live streaming at your school; consistent use of online storytelling; and the role of identity in influencer marketing.
Show notes
Brad and Scully discuss the importance of consistent customer intimacy. In addition, they examine the latest research on marketing emails; and some essential blogging tips for schools. Brad and Scully interview imageseven Account Coordinator, John ‘Jiggles’ Igglesden, about live streaming at your school. This week’s school marketing example: consistent use of online storytelling across the website of Mount Vernon Presbyterian School in Atlanta. The rants and raves segment looks at the role of identity in influencer marketing.
Episode links
- Operationalising customer intimacy is key to a consistent brand experience – but much harder than you think
- Marketing email and newsletters: UX findings then and now
- 8 writing tips I wish I knew before I started blogging
- What is live streaming for your school and why should it matter?
- Mount Vernon Presbyterian School
- Opinion: Unlocking influence
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Don’t forget that if you’ve got a question you can email us: smc@imageseven.com.au
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