Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. Brad interviews Brian Massey, head of conversion optimisation agency, Conversion Sciences. Brad and Brian discuss the role of conversion optimisation for low traffic sites; the process for self-diagnosing conversion issues; how to identify issues on your website and how to rank them; and examples of generalising words to classify your site issues and determine major conversion problem areas.
Show notes
Brad interviews Brian Massey, head of conversion optimisation agency, Conversion Sciences. Brad and Brian discuss the role of conversion optimisation for low traffic sites and the process for self-diagnosing conversion issues. Brian explains how to identify issues on your website and how to rank them. In conclusion, Brian gives examples of generalising words to classify your site issues and determine major conversion problem areas, highlighting the importance to test changes gradually.
Episode links
- Conversion Sciences
- Your customer creation equation: Unexpected website formulas of The Conversion Scientist
Have a question?
Don’t forget that if you’ve got a question you can email us: smc@imageseven.com.au
Subscribe to our podcasts
To subscribe to the SMC podcast in Apple Podcasts: click here
